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This securities brokerage produces lots of market reports. On asset class, strategy, economics and more. There formats were the typical long form PDF, heavy in detail and thought-leadership.
However as always, that format is not so engaging for today’s audience so they wanted to explore how more visual an animated summaries could help drive more eyeballs to their core documents.
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WAM Digital digested their range of content and produced video templates per document type. Our initial consultation exercise showed that mobile was the most popular device for audience consumption so videos were designed for that screen size.
The length of video and amount of copy per screen were also considered to provide a high-level, but informative summary that promotes the readership of the core document.