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This wealth management media company produces a considerable amount of thought-leadership reports and markets those actively through various marketing channels.
The brief was to elevate the visual appeal of this material to maximise reader engagement with the high-value and typically detail-rich content.
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WAM Digital created different sub-branding visual direction per report based on the underlying theme, whether it be tech focused or geographically focused for example.
Making the assets highly marketable, and enticing for the viewer to start to consume the deeper, richer content, was a priority that was executed through the assets in parallel with their planned marketing strategy.